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Postcard Marketing Resource Center
We Have a Ton of Marketing Information!
Please use our direct mail marketing ideas center as a resource while you craft the direct mail campaign that's right for your needs and budget.
What Makes a Direct Mail Postcard Effective?
A large-scale direct mail postcard campaign, using a finely targeted mailing list and jumbo-sized postcards will get you noticed, but it may not achieve the results you intend if the postcards you send are poorly designed. We've been helping our clients design and mail direct mail pieces for 25 years, and have seen which designs have the highest returns. Learn how to Target your Best Sales Prospects.
Know Your Mailing Options
We offer three options with mailing: we print, you mail; we print and mail with your mailing list; we print and mail with a list you design. For an overview of these options, check out Your Mailing Options. If you are new to mailing lists, check out an overview of our consumer, business, and neighborhood (free!) mailing lists: Which Mailing List is Right for Me?
Know the Keys to Successful Direct Mail
If you're new to Direct Mail Marketing, read Peter the Printer's Keys to Successful Direct Mail Marketing.
Write Copy that Grabs Your Reader.
Successful direct mail postcards have Eye-Stopping Headlines that command attention. Your piece has only seconds to communicate your message, so your copy needs to be taut, your proofing needs to be flawless, and your font needs to be readable. Please read through Writing Effective Copy, Perfect Your Proofing, and Tips for Choosing Readable Type for more information on maximizing your copy.
Let Your Pictures Do the Talking
Images resonate immediately. Make the visual element of your postcard rich, perhaps using Low Cost Clipart. Spend time on your art, and you'll be rewarded. (For more art formatting tips, see Straightening a Crooked Photo and Fixing a Problem Photo.)
Think In Terms of Composition
Think of your postcard, in its marriage of word and image, as a total composition. Is it balanced? Does it communicate your message? Is it striking? Bear in mind our articles Creating Tension and 10 Ways to Create the Wrong Brochure to help guide your consideration of your piece.
Begin your Direct Mail Campaign
Postcard Pricing
How to Prepare your Postcard Artwork
Your Mailing Options
F.A.Q.
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