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Why Direct Mail?
Investment in Direct Mail is growing -- sales resulting from mailings hit $421.3 billion in past years, and are projected to increase by $8.3 billion. There's a reason why you receive so much direct mail-- advertising by mail can work with rare effectiveness and distinct benefits.
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Targetability
With direct mail, an advertiser can target potential customers down to the finest detail-- based on income, interests, household type, education, and lots more. Nearly every household and business on the market is within reach, giving you an audience with your ideal market.
Maintenance & Tracking
Direct Mail builds and reinforces existing consumer relationships through personalized mailings. Response rate is easily tracked through coupon redemption, return-card/call-back options, or other call-to-action fulfillment. You can gauge the effectiveness of your campaign and adjust it in a way that print advertising, for example, makes difficult.
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High Impact, High Response
Because your message reaches prospects interested in your services, and because your advertising
is tangible and engaging, the response rates for Direct Mail are exceptionally high. 50% of Direct Mail recipients read it immediately, and of those, over 40% find the information they received useful; consumers spend on average 10 minutes reading direct mail. Such rates are unthinkable in most marketing!
There are two components to Direct Mail: printing a full color advertising postcard and sending it to your top sales prospects.
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Printing a Full Color Postcard
First, Choose a Postcard Size. Postcard size effects printing and postage costs, as well as marketing impact. We always recommend to test small (small postcards to a limited mailing list), find what works for you, then go big. All postcards print full color (both front & back) on environmentally-friendly, 10-point coated stock. Bleeds are available free on all full color postcards.
Then Prepare your Postcard Artwork. Either upload your finished postcard art or collaborate with our Professional Designers with our inexpensive "We Design It" option.
Learn more about preparing your postcard artwork.
Begin your Direct Mail
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Find the Right Leads for Your Direct Mail
Connect your postcards with your best sales prospects by making a sharp Mailing List. Much of the cost of direct mail is due to postage, so making smart mailing decisions can save you lots of money.
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Choose a Mailing Option. You may build a mailing list, upload your own list, or opt to go without a mailing list (we ship all the postcards to you).
Building a Mailing List will supply you with fresh prospects targeted to your specifications. We offer Business Lists, Consumer Lists, & Neighborhood Lists, each with their own uses and advantages. You can start your direct mail from a list count online before designing your postcard.
Neighborhood Lists are free, and use less expensive bulk mailing postage. You can save thousands of dollars by using these lists! Learn more.
If you plan on uploading your own Mailing Lists consider using our online Address Verification software. The service removes addresses from your list of people that have moved, and makes you applicable for postal discounts. We guarantee this service will save you money (from wasted postage and printing costs) on your first mailing.
More Information about your Mailing Options.
Which Mailing List is Right for You?
Begin your Direct Mail
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Our Friendly Staff of Direct Mail Consultants
 
Call us at
1-866-PETER-02
Our Experts will help you make the best Postcard Marketing Campaign for you!
Call for a free consultation.
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