Which Mailing List is Right for My Needs?

You can upload your Mailing List, or Build a Mailing List Online:

  • Neighborhood Lists: FREE, residences targeted by postal carrier routes

  • Business Lists: businesses targeted by industry type, annual sales, number of employees, more

  • Consumer Lists: consumers narrowly targeted by demographic, economic, & lifestyle data

Click here to design your postcard first. To generate a Mailing List first, then design your direct mail postcard, Click Below.



Residential Neighborhood Mailing Lists

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Neighborhood Mailing Lists (FREE !)

Neighborhood Mailing Lists are the most economical mailing option available. They are Free Mailing Lists with every Postcard Order, and reduce Postage Costs to $.24/piece.

This List is designed by postal carrier routes-- your postcard goes to every address in a neighborhood. (This is why a special postage postage discount applies.) You choose which neighborhoods you'd like to mail based on region and neighborhood economic data (mean income, amount of home-owners, education level, etc).

If you're a local business looking to increase walk-in traffic, or connect with the people who drive past your business every day, Neighborhood Mailing Lists let you inside every home around. Its an affordable way to test your marketing message, while saving hundreds of dollars on postage. Its all the mailing list you'd need for many Marketing Campaigns.

The Neighborhood List is not as precisely targeted as a Business or Consumer Mailing List. If the market of your product or service is relatively specific, a more Targeted List may offer greater returns on your investment. Neighborhood Lists also mail bulk mail, which means a postcard takes a few weeks to reach a mailbox and is addressed to "RESIDENT" or "OCCUPANT" as opposed to the occupant's name.



Targeted Business-to-Business Mailing Lists

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Business Mailing Lists (from 6 cents/record)

If your product or service is business-to-business, this is the kind of mailing list you want. You can choose the region or regions you'd like the businesses to be located in, and which industries you'd like your list to focus on. Industries are selected by Standard Industrial Classification (SIC code), a system by which all businesses are minutely categorized ("buckwheat farm," "book printing," etc.). If you've developed a new blackboard that teachers cannot live without, for example, you can get a list of every grade school, community college, or high school in your greater metropolitan area.

If you want to send your postcards out to, for example, real estate and insurance offices, you'll find a huge number of potential addresses on your list. It may be worth your while to whittle down your list to those offices most sympathetic to your message. This might be done by restricting your list based on the number of employees, sales volume, or the year the business was started. Does your service or product appeal particularly to small businesses, businesses just getting on their feet, or enormous offices?

This mailing list includes company name and address; for an additional charge we can include a name of a particular person at the company (president, head of marketing, etc.), and telephone and fax numbers for follow-up calls.



Targeted Consumer Mailing Lists

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Consumer Mailing Lists (from 4.5 cents/record)

If you are selling to the general public, this is the mailing list you want. You zero in on the contact information of your most likely new clients first by choosing a region or regions of focus. From here there are three broad categories that delimit the people you might mail your postcard to: demographic, economic, and lifestyle information. You will want to reflect on who your clientele is before you compose this list.

Demographic information by which you can delimit your list includes gender, age, number of children, education level, age, occupation, and more. If your product especially appeals to divorced, college-educated women, in late-middle age, you can find them.

Economic information by which you can delimit your list includes income level, length and type of residence, whether they're credit card users, and more. If you want the addresses of all the millionaires in town, or all the apartment renters, you can find them.

Lifestyle information by which you can delimit your list includes interest in the arts, bicycling, civic activity, foreign travel, pets, car ownership, wildlife, and dozens more. This is a very powerful factor in creating a mailing list of precisely those people more interested in your message.


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